We are your one-stop shop for all things related to BCTC Public Information and Marketing services. Our mission is to help promote and enhance the image of Bluegrass Community & Technical College by fostering relationships with media, faculty, staff and students through excellent communications to both internal and external audiences.
Our main goal is to help promote and enhance the image of BCTC. This includes:
We write and distribute news releases to external news organizations and arrange media interviews, news conferences and coordinate photography.
We create marketing strategies that attract new students and increase awareness of BCTC’s program offerings using a variety of methods including branding, advertising, promotional items and events.
We coordinate all media buying activities for BCTC, including advertisements for print, digital and social mediums. It is our goal to broaden awareness of the college and to inform audiences of our significant initiatives and accomplishments through a variety of mediums.
By collaborating with college faculty and staff, we strive to deliver accurate and consistent college news/events in a timely fashion through such mediums as weekly announcements, newsletters and the BCTC website. Our goal is to help departments/programs promote their special needs to a valued audience.
We hope you will find our Public Information and Marketing website easy to navigate and insightful, as well as helpful in locating the services and information you are seeking.
Thank you and remember…..Imagine More!
The PIM Team
PIM Main Line
Public Information and Marketing Coordinator