Business Management and Marketing

Program Description

Business Management and Marketing is an associate degree program at Bluegrass Community and Technical College that prepares students for a variety of careers in business. A core curriculum provides students with a foundation of knowledge applicable to any business career.

The curriculum is designed for those who seek entry level jobs as well as for currently employed individuals wishing to enhance their skills.


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The Management Option prepares the student with broad based management knowledge and skills which lead to a variety of positions in organizations.

Marketing and Retailing

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The Marketing and Retailing option leads to employment in sales, merchandise management, buying, department supervising, or retail management.

Real Estate Management

Check Cooper campus for day classes.

The Real Estate Management option leads to a career in real estate which may include sales, finance, counseling, development, market analysis, valuation, and/or property management.

Kentucky Real Estate license requirements can be fulfilled by taking two (2) 3 credit hour courses in real estate and sitting for the licensure exam. Students can accomplish this in one semester by taking Real Estate Principles (RE100) and one of the following courses concurrently.

  • Real Estate Marketing (RE120)
  • Construction and Blueprints (RE122)
  • Real Estate Law (RE230)

Equine Business Management

The Equine Business Management option provides the knowledge and skills students need to take advantage of various employment opportunities within the horse industry.